BEHIND THE CUP
At Good Life we live by a few philosophical principles one of which is taking a humanistic approach to food, and arabica coffee in particular.
We want the best in our lives, not create some awkward imbalance. We want a real boost, but not at the expense of good taste. We also don't want to change our routine, or ignore common sense. We love coffee, and we love meals -- let's not replace either.
Truth be told, there is no single food that will make you healthier, and no nootropic that will lead to great performance gains if your biological system is out of wack. However, there is a tipping point at which (under the right conditions) your body's mechanisms will kick in, self-heal, and be encouraged to grow even better than before. When we chose BLOOM, we took this approach in mind.
BLOOM is direct traded from Qorema, Ethiopia. Good Life encourages social projects in the region particularly agriculture, health and education, were happy to pay more for our coffee because only the best and ripest cherries get harvested, the result is a very delicious and digestible coffee.
BLOOM exclusively uses high altitude arabica coffee because its shade grown and cultivated without the use of pesticides and mineral fertilisers. We take great care, BLOOM is processed totally by hand, its hand planted, hand grown, hand picked to ensure only the most ripest and mature coffee cherries make into every cup of BLOOM. It doesn't stop there BLOOM is hand washed to reduce mould and carefully fast dried to ensure essential levels of digestibility and a greater intensity in taste.
BLOOM is a high altitude arabica coffee that is less affected by mycotoxins, is low in acidity and high in bioavailibity. The result, you get to experience a truly superior coffee with greater intensity in taste.
Delicate and crisp as the first day of spring: this coffee inspires the worst poetry since ever, but tastes incredible. Nectarine, Lemon and Raspberry notes too.
Bloom is a 2019 & 2020 Great Taste Award winner that was organically farmed, ethically sourced, and fully traceable. Bloom is also a sustainable Carbon-Negative coffee, so you can feel good about a healthier, happier planet with GOOD LIFE.
Bloom is always shipped on the day it's roasted and delivered first-class to guarantee you the freshest flavour possible.